Strategy : winning in the marketplace : core concepts, analytical tools, cases /
Strategy : winning in the marketplace : core concepts, analytical tools, cases /
Arthur A. Thompson, John E. Gamble, A. J. Strickland.
- Second edition.
- xl, 349, [630] páginas : ilustraciones.
Incluye índice.
PART ONE. Introduction and overview. 1. What is strategy and why is it important?. -- PARTE TWO. Core concepts and analytical tools. 2. Analyzing a company's external environment. -- 3. Analizing a company's resources and competitive position. -- PART THREE. Crafting the strategy. 4. Crafting a strategy: the quest for competitive advantage. -- 5. Competing in foreign markets. -- 6.Diversification: strategies for managong a group of businesses. -- 7. Strategy, ethics, and social responsibility. -- PART FOUR. Executing the strategy. 8. Executing the strategy: building a capable organization and instilling a culture. -- 9. Managing internal operations in ways that promote good strategy execution. -- PAR FIVE. Cases in crafting and executing strategy.
0072989904
Planificación estratégica
Planificación estratégica -- Estudio de casos
Administración de empresas
658.4012 / S898w 2006
Incluye índice.
PART ONE. Introduction and overview. 1. What is strategy and why is it important?. -- PARTE TWO. Core concepts and analytical tools. 2. Analyzing a company's external environment. -- 3. Analizing a company's resources and competitive position. -- PART THREE. Crafting the strategy. 4. Crafting a strategy: the quest for competitive advantage. -- 5. Competing in foreign markets. -- 6.Diversification: strategies for managong a group of businesses. -- 7. Strategy, ethics, and social responsibility. -- PART FOUR. Executing the strategy. 8. Executing the strategy: building a capable organization and instilling a culture. -- 9. Managing internal operations in ways that promote good strategy execution. -- PAR FIVE. Cases in crafting and executing strategy.
0072989904
Planificación estratégica
Planificación estratégica -- Estudio de casos
Administración de empresas
658.4012 / S898w 2006