TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Gamble,John E.
AU  - Strickland,A.J.
TI  - Strategy : : winning in the marketplace : 
SN  - 0072989904
U1  - 658.4012 
PY  - 2006///
CY  - New York : 
PB  - McGraw Hill , 
KW  - Planificación estratégica
KW  -  Estudio de casos
KW  - Administración de empresas
N1  - Incluye índice; PART ONE. Introduction and overview; 1. What is strategy and why is it important?. --; PARTE TWO. Core concepts and analytical tools; 2. Analyzing a company's external environment. --; 3. Analizing a company's resources and competitive position. --; PART THREE. Crafting the strategy.; 4. Crafting a strategy: the quest for competitive advantage. --; 5. Competing in foreign markets. --; 6.Diversification: strategies for managong a group of businesses. --; 7. Strategy, ethics, and social responsibility. --; PART FOUR. Executing the strategy; 8. Executing the strategy: building a capable organization and instilling a culture. --; 9. Managing internal operations in ways that promote good strategy execution. --; PAR FIVE. Cases in crafting and executing strategy
ER  -