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_aLambin, Jean-Jacques _924269 |
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_aMarketing estratégico / _cJean-Jacques Lambin, traducción Salvador Miquel, Antonio Carlos Cuenca [et al], revisión técnica Jaime Rivera |
| 250 | _a3a. ed. | ||
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_aMadrid : _bMcGraw-Hill , _c1995. |
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_aXXXI610p.: _c23cm. |
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| 504 | _aBibliografía p. 602 - 604 | ||
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_aComercialización _950776 |
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