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Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, John E. Gamble, A. J. Strickland.

Colaborador(es): Idioma: Inglés New York : McGraw Hill , 2006Edición: Second editionDescripción: xl, 349, [630] páginas : ilustracionesTipo de contenido:
  • text
Tipo de medio:
  • unmediated
Tipo de soporte:
  • volume
ISBN:
  • 0072989904
Tema(s): Clasificación CDD:
  • 658.4012 S898w 2006
Contenidos:
PART ONE. Introduction and overview.
1. What is strategy and why is it important?. --
PARTE TWO. Core concepts and analytical tools.
2. Analyzing a company's external environment. --
3. Analizing a company's resources and competitive position. --
PART THREE. Crafting the strategy.
4. Crafting a strategy: the quest for competitive advantage. --
5. Competing in foreign markets. --
6.Diversification: strategies for managong a group of businesses. --
7. Strategy, ethics, and social responsibility. --
PART FOUR. Executing the strategy.
8. Executing the strategy: building a capable organization and instilling a culture. --
9. Managing internal operations in ways that promote good strategy execution. --
PAR FIVE. Cases in crafting and executing strategy.
Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Copia número Estado Fecha de vencimiento Código de barras
Libros Biblioteca Central Estantería General 658.4012 S898w 2006 (Navegar estantería(Abre debajo)) c.1 Disponible 003313
Libros Biblioteca Central Estantería General 658.4012 S898w 2006 (Navegar estantería(Abre debajo)) c.2 Disponible 006808
Libros Biblioteca Central Estantería General 658.4012 S898w 2006 (Navegar estantería(Abre debajo)) c.3 Disponible 006809
Libros Biblioteca Central Estantería General 658.4012 S898w 2006 (Navegar estantería(Abre debajo)) c.4 Disponible 006810

Incluye índice.

PART ONE. Introduction and overview.

1. What is strategy and why is it important?. --

PARTE TWO. Core concepts and analytical tools.

2. Analyzing a company's external environment. --

3. Analizing a company's resources and competitive position. --

PART THREE. Crafting the strategy.

4. Crafting a strategy: the quest for competitive advantage. --

5. Competing in foreign markets. --

6.Diversification: strategies for managong a group of businesses. --

7. Strategy, ethics, and social responsibility. --

PART FOUR. Executing the strategy.

8. Executing the strategy: building a capable organization and instilling a culture. --

9. Managing internal operations in ways that promote good strategy execution. --

PAR FIVE. Cases in crafting and executing strategy.